Smartphone Sales Statistics By Revenue, Samsung Sales, Apple Sales and Facts

Introduction

Smartphone Sales Statistics: Smartphones are very common in developed countries. In fact, nearly 75% of people in the top 10 developed countries own one. Around 90% of mobile phones worldwide are smartphones, and most people worldwide have one. There are more than 7.2 billion smartphones in use today, and this number is expected to keep rising.

The global smartphone market grew by 7.8% in the first quarter of 2024 alone. The smartphone market is worth billions of dollars, and companies are competing to sell you their phones. We’ve put together all the key information about this battle in our Smartphone Sales Statistics collection.

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• In the first quarter of 2023, global smartphone shipments totaled 280.2 million units, a 14% decrease from the same period last year.
• During this time, Samsung was the top-selling smartphone brand, helped by the launch of its Galaxy S23 series.
• By mid-2023, there were 6.92 billion smartphone users worldwide. Young adults aged 18 to 49 are the biggest users of smartphones.
• According to Smartphone Sales Statistics, smartphone manufacturers shipped 43 billion units globally in 2023, down 4% from the previous year.
• According to International Data Corporation (IDC), smartphone shipments worldwide reached 34 million units in the first half of 2023, a drop from the same period last year.
• The top-selling smartphone worldwide is the iPhone 14 Pro Max, with 26.5 million units sold.
• In recent years, around 5 billion smartphones have been sold each year across the globe.
• China continues to be the largest exporter of smartphones, with the biggest market share worldwide.
• Globally, Apple holds between 15% and 17% of the smartphone market.
• In 2021, the global smartphone industry saw a 13% year-over-year decline.
• In the first and second quarters of 2023, Samsung showed the most growth among smartphone brands, with a market share of 20% in Q1 and 18% in Q2.

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General Smartphone Sales Statistics

• In 2023, 1.26 billion smartphones were shipped worldwide.
• The average American looks at their smartphone 96 times a day.
• By 2021, there were expected to be 3.8 billion smartphone users worldwide.
• 56% of all internet traffic comes from mobile devices, like smartphones and tablets.
• In the U.S., 81% of people own a smartphone.
• Smartphone Sales Statistics stated that almost 67% of smartphone owners have used their phone to stream music in the last month.
• 63% of smartphone users aged 18-29 watch online videos every day.

(Source: statista.com)

• There are over 1.46 billion active iPhone users around the world.
• In the U.S., there are 153 million iPhone users.
• As of 2024, iPhone has a 27.73% share of the global smartphone market.
• Smartphone Sales Statistics stated that nearly 31% of iPhone users are women, while 28% are men.
• Phone sales made $39.3 billion in the third quarter of 2024.
• 23% of iPhone users are between the ages of 25 and 34.
• On average, people spend 2 hours and 51 minutes a day on their smartphones.
• By 2025, 51% of all smartphones shipped globally are expected to be 5G models.
• 34% of people check their smartphone within 5 minutes of waking up.
• 45% of people say they’d rather give up coffee than their smartphone.
• 47% of smartphone owners have used their phones to buy something online.
• The number of mobile users worldwide is expected to reach 7.33 billion by 2023.
• Smartphone Sales Statistics stated that around 82% of all time spent online in the U.S. is on mobile devices like smartphones and tablets.
• 82% of smartphone users use their phones to help decide what to buy in stores.

Mobile Operating System

(Source: mobiloud.com)

• In the first quarter of 2023, Android was the most popular mobile operating system globally, with 71.4% of the market.
• Apple’s iOS, its main competitor, had a 27.9% market share.

• In the U.S., Apple’s iOS and Google’s Android are the two main mobile operating systems. iOS accounts for about 57% of the market, while Android accounts for around 43%.

(Source: mobiloud.com)

• In May 2023, 37.47% of people in the U.S. were using Android devices.
• As of January 2023, about 25% of Android phones worldwide were running version 12 of Google’s operating system.
• By February 2023, 81% of Apple devices using the App Store had iOS 16 installed, while 15% were still using iOS 15.

Global Smartphone Sales Statistics

(Reference: statista.com)

• In 2022, about 1.40 billion mobile phones were sold globally, but this number is expected to drop slightly to 1.36 billion in 2024.
• In 2016, less than half of the world’s population owned a smartphone. However, the percentage of people with smartphones has been rising steadily, reaching 78.05% in 2020.
• By 2025, nearly 87% of mobile users in the U.S. are expected to own a smartphone, up from just 27% in 2010.
• Smartphone sales in the U.S. were projected to reach around $73 billion in 2021, compared to $18 billion in 2010.
• Global smartphone sales are also expected to grow in 2021 across all regions as the market recovers from the initial impact of the COVID-19 pandemic.

Global Shipment Statistics

• In 2023, smartphone performance varied by region. The Middle East and Africa (MEA) saw strong growth in shipments, while North America experienced the largest decline.
• Among the top 10 smartphone brands, Motorola, Tecno, Huawei, and HONOR saw double-digit growth compared to the previous year. Infinix and Itel, which are sister brands to Tecno, also had double-digit growth.

(Source: sci-tech-today.com)

• In the first quarter of 2024, Samsung was the top smartphone maker worldwide, shipping around 60 million units, which gave it 21% of the market share.
• Apple came in second place, shipping about 50 million units, down from 55 million in the same quarter of the previous year, according to Smartphone Sales Statistics.
• Apple held 17% of the market. During this period, nearly 290 million units of smartphones were shipped.

Looking ahead to 2027, the expected shipment numbers by price category are:

• $92 million for 4G smartphones (based on average selling price, or ASP)
• $377 million for standard premium smartphones (SP ASP)
• $433 million for 5G smartphones (5G ASP).

As of April 2023, the smartphone industry made the following revenue:

• $159 million from 4G smartphones
• $584 million from standard premium smartphones
• $421 million from 5G smartphones.

In the first quarter of 2023, the leading smartphone brands and their market share were:

• Samsung: 22%
• Apple: 21%
• Xiaomi: 11%*
• Oppo: 10%
• Vivo: 7%
• Other brands: 29%

For the second half of 2023, the market share distribution was:

• Samsung: 20%
• Apple: 17%
• Xiaomi: 12%
• Oppo: 10%
• Vivo: 8%
• Other brands: 33%.

• Of the first five mobile brands, Xiaomi was just the one to show year-over-year development; it shipped nearly 42.5 million mobile phones in 2023.
• Samsung’s revenue fell by 8% year-over-year in 2023, even though it grew by 11% from the previous quarter. Despite this, Samsung remained the leading smartphone brand.
• Overall, the global smartphone market shrank by 1% year-over-year, reaching a total of 299.8 million units shipped in 2023.

Samsung Smartphone Sales Statistics

• The Samsung Galaxy, which debuted in June 2009, helped Samsung become a major player in the smartphone industry and opened up many business opportunities. Today, Samsung is often one of the top companies in the smartphone market.
• By the end of 2023, Samsung’s smartphone sales brought in around $46.95 billion. However, Samsung’s total revenue dropped by 6% compared to the previous year.
• One possible reason for this is that the company sold three times more foldable smartphones in 2023 than it did in 2022.

(Reference: tridenstechnology.com)

• Samsung first started testing foldable technology in 2013, and its investment paid off with the release of the Galaxy Z Flip 3 and Z Fold3 5G in 2021.
• In 2023, Samsung sold about 53.5 million smartphones.
• Although Apple surpassed Samsung in the second quarter of 2023, claiming a 16% market share, Samsung still led in overall shipments for the year.
• Q1 2022 was a strong period for Samsung, with 74 million smartphones sold, making it one of the company’s most profitable quarters. In comparison, other companies like Xiaomi and Apple sold 59 million and 39 million devices, respectively.
• In Q1 2023, Samsung had 27.01% of the global smartphone market.
• By Q2 2023, its market share dropped to 25.47%.
• In Q3 2023, Samsung’s share decreased further to 24.44% as per Smartphone Sales Statistics.
• Despite these drops, Samsung and Apple remained the top two smartphone makers in 2023, mainly due to strong sales early in the year.

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Apple Smartphone Sales Revenue Statistics

(Source: statista.com)

• In the fourth quarter of 2024, Apple made about $46 billion in revenue from iPhone sales.
• The iPhone has been one of the most successful products in the smartphone market.
• Since it first launched in 2007, Apple has sold over 1.5 billion iPhones worldwide.
• By Q3 2024, iPhones accounted for more than 16% of all new smartphones sold globally. This success is mainly due to Apple’s continuing update of the iPhone and release of new models, keeping it competitive.
• Over the years, the iPhone has become a key product for Apple, and its contribution to the company’s total revenue has grown steadily.
• According to Smartphone Sales Statistics, iPhone sales made up about 25% of Apple’s total income in Q1 2009.
• By Q3 2024, that share increased to nearly 50%, bringing in almost $40 billion in that quarter alone.
• In terms of sales volume, iPhone sales have grown significantly: from 55.8 million units sold in 2010 to 232 million units in 2023.
• The highest number of iPhones sold in a single quarter was over 90 million in Q4 2020.

iPhone vs Android Smartphone Sales in Different Nations

• According to smartphone sales data from Kantar, in Q4 2023, iPhones outsold Android in two countries: the United States and Australia.
• In the U.S., iPhones made up 55.7% of all smartphone sales, and in Australia, they accounted for 50.3% of sales.
• However, in all other countries included in the study, Android was the most popular choice among people buying new smartphones in Q4 2023.

(Reference: backlinko.com)

• According to Counterpoint Research, seven of the top ten best-selling smartphones globally are iPhones with the iOS system, while the other three are Samsung phones running on Android.

Xiaomi Smartphone Sales Statistics

• In March 2024, Xiaomi experienced a significant rise in smartphone sales, leading to an 11% increase in revenue.
• In the last quarter of 2023, Xiaomi earned $10.17 billion (about 73.24 billion yuan) in smartphone revenue. Global shipments increased by 23%, reaching around 40.7 million units.
• China remained the biggest market for Xiaomi, with shipments growing by 12% to 9.5 million units.

(Source: business-standard.com)

• In the first quarter of 2024, Xiaomi shipped 40.8 million smartphones, capturing 14.1% of the global market share. In January 2024, Xiaomi’s share of the market was 11.90% worldwide.
• By the end of 2023, Xiaomi had shipped 145.6 million smartphones globally. According to Smartphone Sales Statistics, the average selling price of Xiaomi smartphones in mainland China also increased by 19% compared to the previous year.
• In Q1 2024, Xiaomi’s smartphone revenue reached $6.42 billion (or RMB 46.5 billion), which was a 32.9% increase from Q1 2023.
• Additionally, over 600 million people used Xiaomi’s MIUI operating system in 2023.
• In March 2024, Xiaomi’s global smartphone shipments ranked in the top three worldwide, reaching 658.1 million units.

(Reference: enterpriseappstoday.com)

• In Q4 2023, Xiaomi shipped 40.5 million smartphones, showing a 23.9% growth year over year (YoY), as stated in Smartphone Sales Statistics.
• In Q1 2024, Xiaomi shipped 40.6 million smartphones, an increase of 33.7% YoY.
• By the end of 2023, Xiaomi’s total shipments of smartphones and tablets reached 641.2 million units.
• As of 2023, 33.6% of Xiaomi users were 22 years old or younger, 28% were aged 22 to 34, 25.9% were between 35 and 44, and 25.6% were 45 or older.

Conclusion

The smartphone market is still growing, and many different brands are fighting to capture their share. With so many options to choose from, it can be tough to know which one is right for you. But by looking at smartphone sales statistics, you can get a clearer idea of which brands are the most popular and what features they offer. Just because a brand is number one today doesn’t mean it will stay there. Huawei, for example, used to be at the top but has since dropped down. On the other hand, new brands like Realme can rise quickly and become some of the fastest-growing names in the market.

Although the smartphone market seemed to slow down in early 2022, this doesn’t mean that the leading brands will stop innovating. Many top companies are always working on new ideas and improvements to keep growing and stay ahead in the competitive smartphone industry. This article sheds enough light on smartphone sales statistics.